Faculty Research at Harvard Business School

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Ready or not, companies are being swept up in the increasing public debate over global climate change. How should firms respond? A case study exploring how financial service giant UBS thinks through t

business globalwarming climatechange hbs

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills.

business management articles creativity innovation hbs

Japanese automakers create single products and brands for worldwide consumption, while Ford customizes products for local markets. You know who won. Why do global brands work? What makes them work?

marketing branding strategy hbs local global

A new database on great American leaders offers surprising insights on the nature of leadership. A Q&A with Tony Mayo, executive director of the Harvard Business School Leadership Initiative.

database leadership hbs

Where are the biggest polluters? And what is your company doing to protect the environment? A new Web site—both a public service and a research tool—posts managers' data in real time, allowing a balan

web2.0 visualization business sustainability pollution hbs

Entrepreneurship in both China and India is rising dramatically and thriving under quite different conditions. HBS professor Tarun Khanna explains what it all means in this Q&A about his new book

entrepreneurship article china india hbs

The One Laptop per Child initiative wants to develop and distribute $100 laptops to poor children around the world. Despite eager observers and exciting breakthroughs technologically, it has found the

technology business marketing hbs socialinnovation

In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.

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Many business-to-business CEOs view marketing as the domain of consumer goods brands. They are wrong. Among Interbrand's 10 most valuable global brands, we find Microsoft, Intel, IBM, and GE. All gene

branding consumer hbs b2b

Corporate R&D labs used to be the key for companies to create competitive advantage. But in the 21st century, innovation is moving out of the lab and across the globe.

business collaboration innovation global hbs

In The Moral Leader course at HBS, students exchange their business management case studies to discuss some of the great protagonists in literature. Professor Sandra Sucher discusses how we all can fi

leadership morality management casestudy ethics hbs

For more than 100 years, business education at the top universities has been searching for its soul. HBS professor Rakesh Khurana, author of a new book, says business school education is at a turning

education management article hbs businessschool

"Negotiators who are quick to label the other party 'irrational' do so at great potential cost to themselves," say HBS professors Deepak Malhotra and Max H. Bazerman

article negotiation hbs

When Intel launched the Intel Inside campaign, many marketers thought the chip giant was nuts. Who cared about the microprocessor inside their PC? Turns out Intel created a branding sensation and rais

marketing article branding hbs

Our natural tendency to maintain silence and not rock the boat, a flaw at once personal and organizational, results in bad—sometimes deadly—decisions. Here's how leaders can encourage all points of vi

management article hbs leadership decisions decisionmaking

# How can I negotiate more skillfully and confidently?

business article strategy skills negotiation hbs confidence dynamics uncertainty

For digital marketing practice and theory, the last decade has brought two related surprises: the rise of social media and the rise of search media. Marketing has struggled to find its place on these

technology marketing article digital communication socialmedia theory consumer hbs practice searchmedia

The launches of the iPhone and final Harry Potter book were textbook examples of companies profiting in part by creating the illusion of scarcity. explains the advantages of this strategy when execute

apple business marketing article hbs scarcity

Fostering innovation in a company can often seem like a swim upstream—the needs of the existing business often overwhelm attempts to create something new. Forces that threatens established companies

technology business change article innovation hbs disruptivechange

Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation.

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A series of recent setbacks including the Mattel toy recalls threaten China's new and improving image. There is just not enough preexisting brand equity among the world's consumers to inoculate Brand

article branding china brands hbs

Most marketing efforts aim to influence consumer behavior. But consumers can also market themselves to influence vendors, says Professor John Quelch

service marketing article consumer hbs

What role should business play in ameliorating poverty and addressing inequality? Linda A. Hill and Maria Farkas, a doctoral student, examine this question against the backdrop of post-apartheid South

article poverty hbs capitalism inequality southafrica apartheid

HBS Working Knowledge conducts regular podcasts with faculty about their research, business trends, and news events.

podcast hbs knowledge

Different leadership styles in sports

sports article hbs leadership

Strategic independence and better leadership assessment—these are the critical issues for both business and government in the future, says Professor D. Quinn Mills

politics business books article hbs leadership

There's know-how in business and then there's "know why." Purpose is a powerful motivator on many levels, says Jim Heskett. Can we aspire to a strong sense of "know why" even if ou

business change motivation knowledge hbs purpose

What can business do to improve social welfare? In fact, we don’t know because too little study has been given the issue, argues HBS professor Joshua Margolis and colleagues.

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