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Your email marketing works but it could be better. Maybe it's the content or your deliverability ... or something else. It's time for an email audit.

Joining an online social network such as Facebook can put you in touch with millions of like-minded professionals around the world. It also can serve as a powerful marketing tool.

if you're considering sponsoring an independent blogger, determining their reach requires at least six separate calculations:

seo is dead - instead use constant compelling content that anybody can quote and link back to you

Want to post your white paper with one of the syndication services but not sure which one to use? This two-part Special Report is for you. We talked to the big syndicators and got the answers to quest

Iron Mountain's viral video campaign for storage: The Institute for Backup Trauma featuring John Cleese garnered some noteworthy lead generation results.

If you use white papers and other content in your marketing strategy, how confident are you that it’s what prospects and customers really want to read?

Weber Shandwick's site on reputation management.

Interview with GQ senior editor about how to pitch and what to avoid.