The non-competitive and the downright incompetent have very few stones left to hide under: never before have consumers’ purchase decisions been so strongly influenced by all kinds of transparency. In
"At the core of all consumer trends is the new consumer, who creates his or her own playground, own comfort zone, own universe. It's the 'empowered' and 'better informed' and 'switched on' consum
the 'New Consumer': at the core of each of our and other trend watchers' mega/meta/macro trends are the new consumers, who create their own playgrounds, their own comfort zones, their own universe. It