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Is Tesco's new US division, Fresh & Easy, America's new "cult retailer" -- is it already an "incredible success story"

When the Financial Times published a brief article on some new consumer research on Fresh & Easy conducted by a company called “Execution Research,” it piqued a lot of interest.

Under the guise of enhancing food safety the FDA acts in an essentially lawless way. Businesses are destroyed; people are bullied, all in service of an outdated vision of how to make food safe.

Tesco’s journey to America has not been easy. There are signs, however, that some of the problems are getting corrected, although increased success creates problems of its own.