28% of text on pages

ia usability reading alertbox

Optimize Web pages for 1024x768, but use a liquid layout that stretches well for any resolution, from 800x600 to 1280x1024.

usability screen resolution jakob alertbox

Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.

alertbox findability old words seo jakob

alertbox nielsen participation inequality

Users now have precise expectations for the behavior of search. Designs that invoke this mental model but work differently are confusing.

search usability alertbox