Greg Verdino reviews Coke's foray into Second Life with the Virtual Thirst campaign. He calls it "a robust social media program deployed across multiple established and emergent community sites,

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Damn good resource for brand, marketing, advertising, and PR.

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Site showing the history of the Smokey the Bear campaign over the past 60 years.

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A lawsuit against US Weekly seems to suggest that publications owe coverage to brands, and can be held liable if they stop providing the brand profile in their publications, etc.

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The mayor of Milan wants to bar anorexic-looking models from fashion shows. Discrimation! cries a fashion industry person. "What about skinny models?" moans one exec. Hmm. The fashion indust

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Allan Jenkins questions why anyone would do PR for a company that sells products that promote obesity.

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