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From the Austin Game Conference 2006, a panel discussion on marketing and MMORPG games like World of Warcraft.

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Greg Verdino reviews Coke's foray into Second Life with the Virtual Thirst campaign. He calls it "a robust social media program deployed across multiple established and emergent community sites,

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JoshSpear.com is a daily source of inspiration for marketers, brand managers, advertising executives, and a wide range of everyday people from around the world who love to stay ahead of the curve.

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How to bridge the distance between business strategy and design

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Jim Courtney writes in Skype Journal about the awkward position Cisco finds itself in. The company is using Voip Voice (a name trademarked by a competitior) for one product while aggressively pursuing

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The Nikon D40 has fewer professional features, but is noticably cheaper than the D80 and D50.

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Calgary Stampeders are afraid of a mascot. Go figure.

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ON being yourself, rather than going after PayPerPost payments to blog about a company.

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An analysis of the stages of involvement, and how word-of-mouth marketing fits into the mix.

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A lawsuit against US Weekly seems to suggest that publications owe coverage to brands, and can be held liable if they stop providing the brand profile in their publications, etc.

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Rob Cottingham discovers Snipshot, a web-based photo tool that lets you pull images from webites and edit them.

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Various authors had input into a list of what sources to monitor for PR/marketing.

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Scott Baradell on the blogstorm over altered photos of the war in Lebanon.

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Neville Hobson on the new online service offered by the successful Korean online community CyWorld.

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Robert Scoble on the need to present a human face on websites, blogs, etc.

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Allan Jenkins questions why anyone would do PR for a company that sells products that promote obesity.

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