btob

From a study in BtoB Magazine. 80% of users are willing to register to receive white papers; 38% for demos; 31% for webcasts.

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If you use white papers and other content in your marketing strategy, how confident are you that it’s what prospects and customers really want to read?

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Looking for a way to boost ROI of lead generation campaigns, ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased releva

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Iron Mountain's viral video campaign for storage: The Institute for Backup Trauma featuring John Cleese garnered some noteworthy lead generation results.

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