Richard Laermer's last PR book was excellent, so I'm looking forward to Punk Marketing.

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Differentiation based on unique qualities.

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An analysis of the stages of involvement, and how word-of-mouth marketing fits into the mix.

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"Freeman Dyson among others has speculated about the physical changes that could occur as the human species spreads into the cosmos. How will evolution deal with a colony world in a distant star

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Well, in this article, I'd like to get you familiar with the concept of a USP. What's that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as ...

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