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In The Moral Leader course at HBS, students exchange their business management case studies to discuss some of the great protagonists in literature. Professor Sandra Sucher discusses how we all can fi

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Corporate R&D labs used to be the key for companies to create competitive advantage. But in the 21st century, innovation is moving out of the lab and across the globe.

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Many business-to-business CEOs view marketing as the domain of consumer goods brands. They are wrong. Among Interbrand's 10 most valuable global brands, we find Microsoft, Intel, IBM, and GE. All gene

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In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.

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The One Laptop per Child initiative wants to develop and distribute $100 laptops to poor children around the world. Despite eager observers and exciting breakthroughs technologically, it has found the

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Entrepreneurship in both China and India is rising dramatically and thriving under quite different conditions. HBS professor Tarun Khanna explains what it all means in this Q&A about his new book

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Where are the biggest polluters? And what is your company doing to protect the environment? A new Web site—both a public service and a research tool—posts managers' data in real time, allowing a balan

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A new database on great American leaders offers surprising insights on the nature of leadership. A Q&A with Tony Mayo, executive director of the Harvard Business School Leadership Initiative.

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Japanese automakers create single products and brands for worldwide consumption, while Ford customizes products for local markets. You know who won. Why do global brands work? What makes them work?

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Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills.

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Ready or not, companies are being swept up in the increasing public debate over global climate change. How should firms respond? A case study exploring how financial service giant UBS thinks through t

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For more than 100 years, business education at the top universities has been searching for its soul. HBS professor Rakesh Khurana, author of a new book, says business school education is at a turning

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"Negotiators who are quick to label the other party 'irrational' do so at great potential cost to themselves," say HBS professors Deepak Malhotra and Max H. Bazerman

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When Intel launched the Intel Inside campaign, many marketers thought the chip giant was nuts. Who cared about the microprocessor inside their PC? Turns out Intel created a branding sensation and rais

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Our natural tendency to maintain silence and not rock the boat, a flaw at once personal and organizational, results in bad—sometimes deadly—decisions. Here's how leaders can encourage all points of vi

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# How can I negotiate more skillfully and confidently?

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For digital marketing practice and theory, the last decade has brought two related surprises: the rise of social media and the rise of search media. Marketing has struggled to find its place on these

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The launches of the iPhone and final Harry Potter book were textbook examples of companies profiting in part by creating the illusion of scarcity. explains the advantages of this strategy when execute

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Fostering innovation in a company can often seem like a swim upstream—the needs of the existing business often overwhelm attempts to create something new. Forces that threatens established companies

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Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation.

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A series of recent setbacks including the Mattel toy recalls threaten China's new and improving image. There is just not enough preexisting brand equity among the world's consumers to inoculate Brand

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Most marketing efforts aim to influence consumer behavior. But consumers can also market themselves to influence vendors, says Professor John Quelch

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What role should business play in ameliorating poverty and addressing inequality? Linda A. Hill and Maria Farkas, a doctoral student, examine this question against the backdrop of post-apartheid South

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HBS Working Knowledge conducts regular podcasts with faculty about their research, business trends, and news events.

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