hockey+ioc+olympics

The International Olympic Committee has a bylaw forbidding sport federations from displaying their logos on uniforms, which would include Hockey Canada's trademark Maple Leaf with a hockey player.

Hockey Canada is upset that the Canadian Olympic Committee won't seek an exemption. The COC, for its part, says the IOC made it clear in Beijing that exemptions to the rule are a thing of the past.

While officials debate what jersey Team Canada will wear at the 2010 Olympics in Vancouver, it's clear that player loyalty to the Hockey Canada Maple Leaf logo in question runs deep.

Hockey Canada has a $10-million interest in fighting to keep its famous logo on the front of the Olympic jersey to be worn by men's, women's and Paralympic teams in 2010.