new_online_standards

Developments in digital marketing and media are happening at such breakneck speed that marketers must prepare to navigate them--or be left behind.

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Intended for brand managers and small- to medium-sized agencies, the book's nine chapters seek to make its readers "head coaches," better able to prepare and adjust their online marketing ga

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One of the more challenging things about new media is framing and identifying best practices for clients. I came across this blog posting about a presentation from David Armano (VP at Digitas) entitle

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