Greg Verdino reviews Coke's foray into Second Life with the Virtual Thirst campaign. He calls it "a robust social media program deployed across multiple established and emergent community sites,
A service that lets you store, share, produce and publish any content in a collaborative context. Upload photos with attached audio about the story behind the photos. Access-rights functionality lets
Of significant importance to both search engine marketers, and to the social networking sites themselves, as it uncovers a number of opportunities for both constituencies.
Company leaders are being urged to embrace blogs and other “Web 2.0” technologies to improve their businesses, but some executives say it’s easier said than done.