"Tesco is aiming to substantially undercut Microsoft, offering software titles for less than £20. It claims to be the first retailer to offer a range of own-label software ..."

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Tesco Fresh and Easy right in the neighborhood!

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When the Financial Times published a brief article on some new consumer research on Fresh & Easy conducted by a company called “Execution Research,” it piqued a lot of interest.

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Tesco’s journey to America has not been easy. There are signs, however, that some of the problems are getting corrected, although increased success creates problems of its own.

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Is Tesco's new US division, Fresh & Easy, America's new "cult retailer" -- is it already an "incredible success story"

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