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Sean Moffit on ethics in word of mouth.

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On Business Pundit, a look at research that shows practice is the only thing that can get you from good to great.

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Info on Edelman PR's response to controversy about its fake blog tactics on behalf of Wal-Mart.

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Richard Edelman reports on what his PR firm is doing to ensure more openness and transparency around social media efforts and word of mouth marketing.

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Owen Lystrup asks the question about whether to follow up with journalists, and gets a variety of answers, most of which say "it depends."

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Chris Pirillo offers ways to avoid the recursive nature of the blogosphere.

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Todd Deffren notes that many companies still don't have the basics of Web 1.0 right, but that doesn't have to stop them from using Web 2.0 tools as a way to kickstart their web presence into high gear

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"So how do booksellers know what works in selling books? Or, more germane to this blog and this discussion, how does the author know which of his/her promotional efforts are paying off?" DLE

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