ballantine
most popular brand new
10 Outer Envelope Window Test Ideas
Testing is the name of the game when it comes to direct marketing. And with direct mail specifically, there are MANY variables to test including the type of window you use when mailing an envelope ..USPS Move Update Video
The new USPS Move Update regulations went into affect on November 23rd and we've seen a significant increase in traffic to our blog via Move Update related search terms.As a result, we created the ..Two Way Match - Direct Mail Video 6
Hi everyone, we have another direct mail video for you to watch below.This one is 3 minutes long and is more educational as opposed to be being focused on one specific client project.The topic is..Slim Jim Magalogs - Direct Mail Video 4
Hi everyone, we have another video to share with you, our 4th one. This video touches upon the topic of magalogs, a popular format for Publishers.They're expensive to produce and the postage (on fl..Direct Mail Video Series Volume 3
Hi everyone, we're done recording our 3rd video for this blog. It's 2 minutes long and it talks about a new varnish that is available that gives your direct mail piece a nice, velvety finish.It's a..Direct Mail Video Series Volume 2
Volume 2 of our direct mail video series is ready to view. We talk about an outer envelope design tweak that saved one of our clients about $2,000.Also -- we invested in a better web cam for these ..December Case Study Featuring New Jersey Monthly
The December 2008 issue of our ‘Sample of the Month’ case study features our client New Jersey Monthly. The story centers around a #10 outer envelope test they mailed out last yearDirect Mail Outer Envelope Tweaks & Test Ideas
We wrote a post recently that gave some test ideas for outer envelope variations, and we thought it would be good to follow this up with a video giving visual examples. We mention about a dozen twe..To Mail Or Not To Mail
There was an article in a recent issue of Inside Direct Mail written by Ken Schneider…we thought the message was both accurate and perfect for this blog. As a result, we got his permission .The Fate of Slim Jim Magalogs
There is a lot of discussion right now within the postal service as to the future of slim jim size magalogs (actually all booklet type self mailers). The concern of the USPS is that these pieces (w..The Key To Getting The Right Print Price
In order to insure that you’re paying the right price for your print job, it’s important to bid it with at least 3 vendors. This, however, is not always enough because printing haRepositionable Notes' Quest To Become Permanent
Potentially good news for those mailers using repositionable notes on their direct mail… Using repositionable notes was first approved in 2005 and then re-approved several times thereafter.Phoenix Magazine's Voucher vs. Double Postcard Test
The January issue of our Sample of the Month Newsletter features a case study from our client Phoenix Magazine and their test of an enhanced voucher package versus a hybrid double postcard. To v..
