greenwash
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GreenWashBall Eco-friendly Laundry Balls–Wash Without Detergent
GreenWashBall is the hypo-allergenic, eco-friendly way to wash clothes without using detergent. Now you can save money and help protect the environment.Aquafina Makes Lightest Bottle at 11 Grams
So Aquafina made a 50% weight reduction in their packaging. But they messed up in their marketing communications, with near greenwashing and likely upsetting some bloggers.The Green Song
Humorous short animation by MTV Switch, draws some important points about green and sustainability claims which are unsubstantive or irrelevant. Includes additional commentary and analysisHow to Make Beer Really Green
http://www.enviroaction.com.au/onlineHow to Make Beer Really Green
http://www.enviroaction.com.au/onlineHow to Make Beer Really Green
http://www.enviroaction.com.au/onlineUCLA Seminar: Green Marketing Strategies
This UCLA hosted panel discussion on green marketing strategies, covers topics related to greenwashing, ethical communications, parental values, cause related marketing, and more.10 Signs of Greenwashing
Futerra communications designed this diagram (which Ive formatted to best fit the screen) on greenwash examples and styles
