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The Secrets of Marketing in a Web 2.0 World - WSJ.com
A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well verse...Social Media Is Infrastructure - iMedia Connection Blog
iMedia Connection Blog: Social Media Is InfrastructuregroundswellHow to Measure Social Media ROI for Business
Here are a few ways to consider measuring social media ROI for your business.Connie Bensen
Community ManagerKDPaine's PR Measurement Blog
If you've ever wondered how to measure public affairs, media relations, social media, internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving a...Innovation vs. Litigation - Advertising Age - DigitalNext
Proponents of social media marketing plans and legal departments can often be at odds. Here's some advice on how to get past that.