hbs
most popular brand new
Harvard Business School to study Urbanization in Burdwan
Students of Harvard Business School (HBS) will study how a state in India, halfway around the world, is practising urbanization...London Refuse Collection
HBS Europe is the premier Waste Management Company in London and the surrounding areas. Hbs Europe know London,Waste Management, Carpet Cleaning, Recycling,waste disposal, rubbish disposal londonHBS Billing Services | Telephone Bill Complaints | Unauthorized Phone Charges?
If you were charged on your local telephone bill from HBS Billing Services for third party services and subscriptions that you never authorized, tell us your story!HBS Cases: Climate Change Puts Heat on GMs — HBS Working Knowledge
Ready or not, companies are being swept up in the increasing public debate over global climate change. How should firms respond? A case study exploring how financial service giant UBS thinks through tSharpening Your Skills: Managing Innovation — HBS Working Knowledge
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills.Why Global Brands Work — HBS Working Knowledge
Japanese automakers create single products and brands for worldwide consumption, while Ford customizes products for local markets. You know who won. Why do global brands work? What makes them work?What Great American Leaders Teach Us — HBS Working Knowledge
A new database on great American leaders offers surprising insights on the nature of leadership. A Q&A with Tony Mayo, executive director of the Harvard Business School Leadership Initiative.Mapping Polluters, Encouraging Protectors — HBS Working Knowledge
Where are the biggest polluters? And what is your company doing to protect the environment? A new Web site—both a public service and a research tool—posts managers' data in real time, allowing a balanBillions of Entrepreneurs in China and India — HBS Working Knowledge
Entrepreneurship in both China and India is rising dramatically and thriving under quite different conditions. HBS professor Tarun Khanna explains what it all means in this Q&A about his new bookHBS Cases: One Laptop per Child — HBS Working Knowledge
The One Laptop per Child initiative wants to develop and distribute $100 laptops to poor children around the world. Despite eager observers and exciting breakthroughs technologically, it has found theAuthenticity over Exaggeration: The New Rule in Advertising — HBS Working Knowledge
In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.B2B Branding: Does it Work? — HBS Working Knowledge
Many business-to-business CEOs view marketing as the domain of consumer goods brands. They are wrong. Among Interbrand's 10 most valuable global brands, we find Microsoft, Intel, IBM, and GE. All geneBest Practices of Global Innovators — HBS Working Knowledge
Corporate R&D labs used to be the key for companies to create competitive advantage. But in the 21st century, innovation is moving out of the lab and across the globe.Teaching The Moral Leader — HBS Working Knowledge
In The Moral Leader course at HBS, students exchange their business management case studies to discuss some of the great protagonists in literature. Professor Sandra Sucher discusses how we all can fiManagement Education's Unanswered Questions — HBS Working Knowledge
For more than 100 years, business education at the top universities has been searching for its soul. HBS professor Rakesh Khurana, author of a new book, says business school education is at a turningDealing with the 'Irrational' Negotiator — HBS Working Knowledge
"Negotiators who are quick to label the other party 'irrational' do so at great potential cost to themselves," say HBS professors Deepak Malhotra and Max H. Bazerman"Blank" Inside: Branding Ingredients — HBS Working Knowledge
When Intel launched the Intel Inside campaign, many marketers thought the chip giant was nuts. Who cared about the microprocessor inside their PC? Turns out Intel created a branding sensation and raisEncouraging Dissent in Decision-Making — HBS Working Knowledge
Our natural tendency to maintain silence and not rock the boat, a flaw at once personal and organizational, results in bad—sometimes deadly—decisions. Here's how leaders can encourage all points of viSharpening Your Skills: Negotiation — HBS Working Knowledge
# How can I negotiate more skillfully and confidently?Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers — HBS Working Knowledge
For digital marketing practice and theory, the last decade has brought two related surprises: the rise of social media and the rise of search media. Marketing has struggled to find its place on theseHow to Profit from Scarcity — HBS Working Knowledge
The launches of the iPhone and final Harry Potter book were textbook examples of companies profiting in part by creating the illusion of scarcity. explains the advantages of this strategy when executeJumpstarting Innovation: Using Disruption to Your Advantage — HBS Working Knowledge
Fostering innovation in a company can often seem like a swim upstream—the needs of the existing business often overwhelm attempts to create something new. Forces that threatens established companiesBroadband: Remaking the Advertising Industry — HBS Working Knowledge
Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation.How Brand China Can Succeed — HBS Working Knowledge
A series of recent setbacks including the Mattel toy recalls threaten China's new and improving image. There is just not enough preexisting brand equity among the world's consumers to inoculate BrandHow to be a Customer — HBS Working Knowledge
Most marketing efforts aim to influence consumer behavior. But consumers can also market themselves to influence vendors, says Professor John QuelchA Gentler Capitalism: Black Business Leadership in the New South Africa — HBS Working Knowledge
What role should business play in ameliorating poverty and addressing inequality? Linda A. Hill and Maria Farkas, a doctoral student, examine this question against the backdrop of post-apartheid SouthPodcasts — HBS Working Knowledge
HBS Working Knowledge conducts regular podcasts with faculty about their research, business trends, and news events.HBS Cases: On Managing with Bobby Knight and "Coach K" — HBS Working Knowledge
Different leadership styles in sportsLearning from Failed Political Leadership — HBS Working Knowledge
Strategic independence and better leadership assessment—these are the critical issues for both business and government in the future, says Professor D. Quinn Mills