m.o.
most popular brand new
Name a business: 4 steps to a great company name
Most entrepreneurs choose their company name before they consider their competitive positioning, brand strategy, businesses growth potential or legal protection issues. The key point to remember is thCompetitive Positioning: Profile Your Market
Your competitive positioning is the foundation for your entire business. Learn how to create a strong market profile that is the foundation for your competitive strategy.During tough economic times, over communicate with your customers ...
If employees get “jumpy” during an economic downturn, how do you think your customers are feeling? If you think they’re questioning every purchase decision (past, present and future), you are right oAudit Corporate Identity to Keep Branding Consistent
As companies grow, they often lose control of that standard corporate image. It takes discipline to keep consistency while opening new locations, adding more employees, switching creative vendors andThe Extra Burden Marketing Consultants Carry
For marketing consultants, the bar is higher. Before I interview a marketing consultant, I check out their website and decide whether the person/firm can sell. The website quality determines whether ITie your marketing budget and marketing metrics to unit sales for an accurate revenue forecast
Revenue forecasting is tricky: It’s easy to record numbers in a spreadsheet, but challenging to determine, with confidence, the concrete details of how to achieve them. It’s even more challenging to kThe Ultimate Remodel | Intelligent Marketing Management
As many of you know, we’ve almost completed our new application.Tie your marketing budget and marketing metrics to unit sales for an accurate revenue forecast
Revenue forecasting is tricky: It’s easy to record numbers in a spreadsheet, but challenging to determine, with confidence, the concrete details of how to achieve them. It’s even more challenging to kSelling with content
Are you a consultant generating leads from your website? How much content do you deliver? Heres an approach from a company that licenses content to consultants.The Ultimate Remodel
The upcoming Consulting M.O. v3.0 is a full blown web-app, meshing online project management, document management and collaboration into our existing marketing process and content.The Extra Burden Marketing Consultants Carry
For marketing consultants, the bar is higher. Before I interview a marketing consultant, I check out their website and decide whether the person/firm can sell. The website quality determines whether I
