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If Chief Marketing Officers (CMOs) Don't Know Their Retention and Profitability Metrics...
According to the CMO Council, almost 50% of senior marketers at big companies don’t know their customer retention rate, customer profitability and customer lifetime value.Quantcast - Home
Quantcast is a new breed of measurement service helping buyers and sellers quantify the characteristics of digital audiences against which they can activate addressable advertising solutions.Customer Services Call Center - Customer Support and Customer Care Contact Center
InSO customer services call center provides multiplePerformancing Metrics is Here! | Performancing.com
Performancing Metrics is a professional grade blog statistics service aimed at professional bloggers. We wanted to produce something a little better, a little different for the professional blogger, aTie your marketing budget and marketing metrics to unit sales for an accurate revenue forecast
Revenue forecasting is tricky: It’s easy to record numbers in a spreadsheet, but challenging to determine, with confidence, the concrete details of how to achieve them. It’s even more challenging to kAlexa Web Search - Results for http://www.diginstruments.com/
Alexa - The Web Information Company. Services: Alexa Web Information Service - information about the Web available via amazon.com Web Services; Alexa Web Search Platform - build your own search engineBusinessWeek online - Web Numbers: What's Real?
Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blindSEOmoz | Web 2.0 Marketing, Analytics, and Getting Psyched for SES NY!
Good article about Web Analytics, the basics, Web 2.0 etc.Affiliate Marketing and Channel Conflicts
Multiple touch point analytics discussed. Many comments, most of them almost as long as the post itself. Very interesting, despite the various spinn offs into other more or less related subjects.Nailing down hits and clicks - iStart (July 2002)
Nailing down hits and clicks - iStart (July 2002) (tags: cpm, tarp, metrics)Site Meter - Counter and Statistics Tracker
A fast, free Web counter that features custom counters styles. Site Meter creates dynamic 3D charts showing visitors, page views, country maps, visit durations and much more!Is Marketing Like Dating or Dating Like Marketing? It’s all Good When You’re a Geek.
Marketing guy tackles online datingThe Measure of Marketing
I have measurement on the mind...this 37 pp white paper is a good primer. I particularly like the breakdown of KPIs by stage in the sales cycle.MediaPost Publications - Ten Trends Transforming Marketing Measurements
Important considerations when helping clients think about what and how to measure campaigns.Trendrr Switches to Fremium Model
Trendrr Pro, an premium version of the stat-tracking site, launched today and Mashable has a look at what's new.50 Resources for Getting the Most Out of Google Analytics
Great list of Google Analytics resources, from beginning to advanced. Tutorials and detailed guides are included. Great resource for all marketers.So You're an Obsessive-Compulsive Stats-aholic? There's an App for That
AdAge writer Simon Dumenco covers the launch of Trendrr pro, a version of the trend-tracking service aimed at business and marketing professionals.Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
Great list of social media metrics, roi, and measurement posts from across the Net.
