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Viral Marketing - The Meme Epidemic - A Case Study
Owen Lystrup asks the question about whether to follow up with journalists, and gets a variety of answers, most of which say "it depends."Word of Mouth Communications Diagram
This diagram conveys my thoughts on what word of mouth (wom) communications means, as it pertains to opinions, recommendations...Word of mouth is not created, word of mouth is co-created.
Todd Deffren notes that many companies still don't have the basics of Web 1.0 right, but that doesn't have to stop them from using Web 2.0 tools as a way to kickstart their web presence into high gear