Wondering what Growth Panel version to choose? Here’s a breakdown of your options.

Just getting started in your Growth Panel account? Here are some tips to help out.

Growth Panel is the first tool to add a career’s worth of marketing intelligence into an online project management application. The result is an intelligent marketing platform to make marketing easy.

Last week I received a piece of unsolicited direct mail from an unlikely source. Are you ready for this? It came from Google! The familiar saying Google has never advertised is no longer true.

Producing results with small marketing budgets is tricky. The bright side is that, for many small businesses, tying together some basic marketing concepts with campaigns can often yield big results.

Everyone knows about email marketing and search marketing, but it’s time for all SMEs to familiarize themselves with online advertising.

The upcoming Consulting M.O. v3.0 is a full blown web-app, meshing online project management, document management and collaboration into our existing marketing process and content.

It’s a big undertaking to change your brand name. When is it worth it? Consider changing your name if you’re redefining or repositioning your brand.

Everyone knows the important of keeping your customers. Sometimes, though, the best move is to get rid of one.

The buzz around social media keeps getting louder. Nielsen News recently reported that in 2008, blogs and social networking sites captured more user time than personal email.

Reid Hoffman, founder of LinkedIn, says that since the average job length is two to four years, everyone is the entrepreneur of their own small business, whether they realize it or not.

The biggest key to event success is promotion. Treat your event promotion as an integrated marketing campaign.

PitchRocket is a new web-application which combines direct mail, email, pURLs and websites into a single messaging engine that can produce fantastic response rates.

A complete web redesign can be a challenging project. A simpler solution is to refresh the design and update the content. But what type of content should you add?

Looking to start a newsletter? Follow these 8 steps to get started.

Instead of using a bland survey and traditional marketing materials to gain customer insights and convey new messages, the IBM Canada Retail team created a “Retail as Theatre” event.

Can social media document sharing sites help you expand your audience and find new customers? Absolutely.

Social media is the unquestioned “hot topic” amongst marketers right now. If you’re a beginner, we have a few great introductory free social media resources to get you started.

Are you looking to nurture existing leads, strengthen relationships with current customers, increase your online presence and keep your company at the top of your prospects’ minds?

Free as an economic model has been around for a long time. So how can business consultants use the power of free?

Most consultants spend 50% or more of their time marketing and selling.

If you’re running a small traditional ad agency, do you think you’ll be around in 10 years?

Few companies emerge from a price war better off. What should you do if your competitors start undercutting your prices? For some companies the correct move is to raise prices.

According to the CMO Council, almost 50% of senior marketers at big companies don’t know their customer retention rate, customer profitability and customer lifetime value.

European ad agency Scholz & Friends put together this creative video showing the changing role of marketing over the last 75 years.

Consultants understand the power of quality content and intellectual capital. It’s often the foundation for their entire practice, and can generate leads, support a brand, train employees, facilitate

Use social media site Scribd and other sites like Docstoc and Slideshare to distribute your documents.

So you’ve decided to upgrade your website content. It’s a necessary–and sometimes daunting–undertaking, but it can profoundly impact your business.

PR is changing, and it’s fueled by technology. The Web and social media have created transparency that allows PR people and their clients to truly engage with the public.