Your law firm website is quite literally your online persona. You have only moments to attract, engage and convince your target audience that you are precisely who theyre looking for and merit their t

Facebook boasted 80 million users and $2.5 billion in advertising revenue in 2011. While our other articles have provided guidance on how to set up your law firms free Facebook page and use other fre

Linking building can best be described by the theory of karma; what goes around, comes around. Your law firm puts good content out there and plays nice; then, others link to your law firms website or

Guichard, Teng & Portello is a highly-rated law firm serving businesses, professionals, families, and individuals in Northern California, including the greater San Francisco Bay Area and Sacramento Me

Check out this great guide to using Facebook's new Timeline (thanks Wendy!)

This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline. All you need to do is watch the video, download the provided spreadsheet

Elder law firms are unique to other fields due to the vulnerability of their clientele, the sensitivity of the cases and the inherent family dynamic. However, Elder law is not unique in that there sti

Most small-business owners (and even a few “marketing experts”) we talk to cannot answer even the most fundamental questions related to their marketing metrics (see below). Can you? Fear not, soon you

http://geek-freemarketing.com In this short video, Aaron covers the basic online marketing funnel: Reach, Engage, Convert!- explaining the core terms, tactics and metrics associated with small busines

You’ve likely heard the old adage that the legal expert is the attorney from out of town. In addition to being from somewhere else, having a book, even if self-published, establishes...

Email marketing can be used to build your law firm’s brand, create top-of-mind awareness, and put your firm in the position as the as the expert, the “go to” law firm. In this article, we’ll discuss h

Although this may ruffle some feathers among your FindLaw or Martindale-Hubbell sales reps, we recommend that you list your practice in the following online lawyer directories in 2012:

Browsing the web looking for information on a particular subject can be quite overwhelming these days. You sit down at your computer, enter your search criteria, and voil