From my own experience, and from working and sharing with my CEO peers, I began to realize how we, the mid-market CEOs, are fundamentally different from the CEOs of the Fortune 500.

Companies that predict their future 12 months out, without updating it as each month progresses, are akin to a driver on the road who stares at a spot 120 yards ahead, and continues to stare at that s

For mid-market companies to influence their market, they need to win mindshare through positioning and branding.

For mid-market CEOs interesting in owning their branding, a good way to approach it is to think of your brand as the entire experience your market has with you.

Many high-profile product launches have failed because very smart people did not understand how market types dictate early positioning and marketing strategy. A startup’s market type dictates early po

Good sales literature supports a defined sales process. So if you want to improve the impact of your literature and use it to engage your prospects, focus on the following goals:

Download 162-page ebook written for mid-market CEOs. This how-to manual explores four critical concepts and twelve activities that mid-market CEOs can use to overcome the common challenges that mid-ma

New Book Released for Mid-Market CEOs: ShortTrack CEO -- How Mid-Market CEOs Apply Four Critical Concepts to Achieve Their Personal Goals. This 162 page eBook presents solutions for the common challen

To improve the effectiveness of your B2B lead generation campaigns, focus on three elements: create a campa2ign with multiple touches; make your offer compelling; and include a human touch in your cam

Print advertising is still an integral part of most B2B and B2C marketing campaigns. Here’s a list of tips to get the most out of your print ad.

ShortTrack CEO, the first business management system created by CEOs for leadership teams of small to mid-market companies, officially launched today at www.ShortTrackCEO.com.

May 5, 2010 - ShortTrack CEO, the first business management system created by CEOs for leadership teams of small to mid-market companies, officially launched today at www.ShortTrackCEO.com.

Corporate strategy concepts and programs can be challenging for small to mid-market companies. The ShortTrack CEO business management system is the first built by CEOs for private companies.

The key to your entire brand strategy is your brand architecture. Here’s a simple 5 step process to create yours.

Take a look at yourself and your leadership team and identity the thermometers and the thermostats. Thermometers measure the temperature, and thermostats change it. Make sure you have a few of each.

ShortTrack CEO is the first business management system created by CEOs for leadership teams of private companies under $100 million in revenue.

The Internet has made B2B telemarketing nearly obsolete. Often that’s a mistake; phone calls can still be a very useful component in most B2B marketing campaigns.

The marketing function gets no respect. In B2B companies with less than $100 million in revenue, it’s the lowest rung of all the business functions.

Single medium marketing campaigns often fail to convert interested prospects. To draw in their attention, deliver a strong message using multiple media sources.

Detailed case study showing how MeetingSteward.com used Growth Panel tools to transition their business from offline to online.

YouTube’s new HD option makes screencasts a more powerful sales tool.

Now you can review the entire Brand Strategy and Marketing Campaigns subjects from our Marketing Library before subscribing.

See how to use Twitter for marketing your business in this comprehensive how-to webinar.

Revenue is down and you need to take action. If you were to lower your prices, will you sell more and increase revenue and profits? Maybe, or maybe not.

Marketing planning can be tedious and painful, but it pays off, especially for new entrepreneurs.

Growth Panel’s latest update adds an expanded marketing content search feature. With the new search option, you can now search the entire exercise library from a single query.

Do you currently measure your customer loyalty? If not, see how to measure it in this article.

See how to train your team on marketing tasks using Library exercises and the Projects section.

Are you looking to generate some publicity from social media? Try using a new Social Media Release.