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MarketingSherpa: How to Calculate a Blog's Reach & Influence -- More Complex Than You Think
if you're considering sponsoring an independent blogger, determining their reach requires at least six separate calculations:» Social Media Index sixtysecondview: Sixty second interviews from pr, media and politics
New measure of influenceBlog Law » 12 Important U.S. Laws Every Blogger Needs to Know
In this article we highlight twelve of the most important US laws when it comes to blogging and provide some simple and straightforward tips for safely navigating them.The Groundswell (Incorporating Charlene Li's Blog): The five reasons companies should participate in the Groundswell
Forrester's corporate clients approach us all the time to ask "Should I do a blog?" or "Should I start a community?" or other similar questions. Wrong questions. Or at least the wrStrumpette on Code of Conduct
They can either take their ball and go home (Scoble, Rubel, Weil and others would have to actually get real jobs); Or what they can do is call for certain controls, the very antithesis of their platfoDeep Jive Interests » Guest Blogging at ProBlogger … Some Closing Thoughts
Quoted: This week, over 5 posts, I was able to pump out almost 10,000 words of fresh content — which, when pasted into a word documentcybersoc.com: canadian court: blogging is an occupation, may also be "reporters"
A Canadian court case [R. v. LeBlanc, 2006 NBPC 37 (CanLII)] appears to have created two important legal precedents: that blogging can be an occupation and that bloggers are reporters (and have the saSeparating the bloggers from the tossers | Media | MediaGuardian.co.uk
The Inner Tosser lacks authenticity, as does Webcameron. In an age when people really do live their lives online, second-life profiles and all, filming what amounts to press releases looks staid and oWeblog Tools Collection » Blogging: The Not-So-New Trend
Probably thanks to MySpace’s confused contribution to the world, these days even “normal” people have heard of blogging.BBC NEWS | Technology | Forward the online revolution
We all have the power to shape the networked world, argues regular commentator Bill Thompson.BBC - Radio Five Live - Pods and Blogs
ABC News and the excellent citizen journalism/social news site Now Public have teamed up to gather opinions about what should happen next in Iraq.Defining ROI on Business Blogs
No doubt about it: the most complex problem business bloggers face is coming up with a clear definition of what ROI their blog has produced.The Digg Algorithm - Unofficial FAQ - Cristian Mezei
What will get you a frontpage:Email with a journalist... - The Jason Calacanis Weblog
"Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business."The ROI of Conversational Blogging
Kent Newsome responds to the business blogging discussion: "This never ending effort to treat blogging as some new age business plan continues to read to me like someone furiously trying to stuffYour Guide to Citizen Journalism
Great explanation and overview of the debate by Mark Glaser with a good list of external links.Six Apart's Booming Blogosphere
Nice feature about the blogging boom - Six Apart hosts or supplies the technology for more than 15 million of them. It owns four services,Enterprise Web 2.0 » 5 Good Reasons Not All CEOs Should Blog
On the surface, blogging would seem to be an especially useful way for chief executives to cut through the clutter and take the company’s message directly to stakeholders. So, why don’t more FortunePublic Relations Has Been Tranformed
He lays it all out very clearly: PR people can’t do what they’ve been doing. The rules have changed. They can be more valuable and influential by embracing the new tools of blogging and social networThe new media interview
A-list bloggers are spurning the traditional media interview, says Steve Rubel. Instead of the normal procedure (reporter asks the questions, you answer them and then the reporter goes and writes it aCharlene Li's Blog: Calculating the ROI of blogs – it’s not about the math
has previoously claimed her blog had made $1mn for ForresterBusiness blog survey
In a recent survey of corporate blog owners, almost three-quarters of respondents (76 percent) reported increases in Web traffic and media attention as a result of their blogs, and yet are still expec