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email marketing overtakes direct mailGroundswell (Incorporating Charlene Li's Blog): "How Consumers Use Social Networking Sites" report now available
Marketers interested in reaching their audiences on social networking sites should: 1) dispense with traditional Web marketing tactics, 2) encourage "friending," and 3) regularly refresh contrendwatching.com: May 2007 trend briefing | TRANSPARENCY TYRANNY
The non-competitive and the downright incompetent have very few stones left to hide under: never before have consumers’ purchase decisions been so strongly influenced by all kinds of transparency. InPodcasting audience grows by 18% | Internet Marketing News and Blog | E-consultancy.com
Quoted: Figures from Edison Media Research suggest the audience for podcasting is on the rise, and that general awareness of the medium is growing rapidly.YouTube 'more popular than TV' | Internet Marketing News and Blog | E-consultancy.com
Quoted: In what is being seen as a watershed moment for media, a surge in popularity this month saw the number of visitors to YouTube overtakeEuropean VC investment in Web 2.0 grows in 2006 | Internet Marketing News and Blog | E-consultancy.com
Quoted: an excellent round-up of European seed and first rounds of VC investment from 2006.K-Swiss Street Kiter
Quoted: K-SWISSTips on optimising your blog for SEO and readers | Internet Marketing News and Blog | E-consultancy.com
Quoted: Jennifer Slegg at Search Engine Land has some useful tips on optimising your blog, for the benefit of both your readers and the search engines.comScore Networks Reports Total Non-Travel E-Commerce Spending Reaches $102 Billion in 2006; up 24 Percent Versus 2005
Quoted: For the full year 2006, online retail spending reached $102.1 billion, marking a 24-percent increase versus 2005. Online holiday e-commerce accounted for $24.6 billion, upDeep Jive Interests » Predictions 2007
Quoted: Pay Per Blogging Will Survive And Grow: As much as it churns some stomachs to think it, paying bloggers for their posts, opinions, or contentCharlene Li's Blog: Forrester podcasts -- now playing
Quoted: Now available -- Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industryMojoPages.com The Start-up Blog | A Word of Mouth Guide to Local Businesses
How to do a start-up blog. Faatastic7 tricks to Viral Web Marketing - Baekdal.com
I went viral earlier this month. I was in bed for two weeks.Second Life Herald: Yet Another Fake First!
More SL anti-marketing backlash from Peter LudlowSecond Life Herald: A Gallery of Lies!
I'm late to this, too. but this secondlife anti-marketing backlash thing is pretty intense.IAB brand engagement study proves online is an effective brand building medium
Quoted: The results of our first Brand Engagement study prove that the internet is not just a direct response medium; it also has exceptional brand-building capabilitiesWeb 2.0 – what are the metrics for successful ‘engagement’? | Internet Marketing News and Blog | E-consultancy.com
Quoted: There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media. But what are the successLogic+Emotion: Why Blogging Matters: 6 Degrees of Perspective
Quoted: Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. CustomersChurch of the Customer Blog: Previewing "Citizen Marketers: When People are the Message"
Quoted: A dedicated website is in the making, but it's time to set the stage for for our forthcoming book, "Citizen Marketers: When People are theBad Language / The new marketing for beginners
"From New Labour to No Logo, public cynicism about marketing techniques has never been higher. I went on a three-month search for businesses that go against the trend. I wanted to find out how ceMarketer.com - Does Web Site Popularity Reflect Quality?
"Only one site that was rated excellent by Consumer Reports and HII, MedicineNet.com, was in the top 10 most-popular sites list — and then only at No. 10."Web 2.0 needs to lose the social software thing, please | Internet Marketing News and Blog | E-consultancy.com
Following up from the d.Construct post yesterday I wanted to talk about the apparent obsession with social software at the moment and to ask for comments on why you think it s so. Seriously there arePublic Relations Has Been Tranformed
He lays it all out very clearly: PR people can’t do what they’ve been doing. The rules have changed. They can be more valuable and influential by embracing the new tools of blogging and social networAdvertising Age - Digital - Social Networking Will Change How Companies Advertise
Advertisers will spend $1.9 billion on social-networking sites in 2010, according to new estimates from eMarketer. And, while those sites will continue to capture a relatively small share of all onlin