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Angry and dissatisfied customers are creating a new industry along with a group of service providers. These two are gradually taking the wind out of the sails of some insensitive businesses.

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Thanks to Standard Chartered Bank, I discovered how reminders waste our time. Way back, I had done some work for the bank and payment was not forthcoming.

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An article in Economic Times (29/2/2004) titled Welcome to the age of branded commodities talks about "branded" consumer durables implying that there are "unbranded" durables also.

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I have been asked a number of times as what is the difference between sales and marketing? Quite a few of us do not understand the difference between sales and marketing.

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An article in Economic Times has prompted me to address this very interesting concept introduced by C. K. Prahalad, the noted management guru.

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Quite a few of us have to design and develop promotional material for our companies. When one thinks about designing advertising and promotional material

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I can guarantee that you do have a leaky bucket. But what is a leaky bucket? Well, it refers to your losing customers year in and year out.

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These days one does not hear the word "customer" without the word ""relationship." The solution of every problem seems to be to establish relationship with the customer.

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Do you drive your car into a wall? I hope not. We all know that if we drive our car into a wall, we may get hurt as well as suffer a financial loss. So we don’t drive our car into a wall.

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Internet seems to be making its presence felt everywhere! Internet is a worldwide linking together of computers. It has cut across all national barriers making the world a unified knowledge hub.

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The traditional acquisition process assumes that the "strategic fit" is sufficient for the success of mergers and acquisitions. Strategic fit

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Colors are an important element of any design. A dash of color adds life to any design. So one of the most important decisions that you will have to make

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There are a number of decisions to be made regarding the various design elements of a design as well as visual signals.

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Today, even though everybody recognizes the importance of the front office, few consider it to be anything more than a clerical department.

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This is basically an extension of the Room Revenue Market share concept and could be used as a yardstick to measure the hotel's overall performance in the industry.

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I would like to discuss an issue that came to my mind when I read the article titled “Bajaj marketing head puts in papers” published in Economic Times on August 17, 2003.

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Brochures are printed information on the company and its products and services. Brochures are one of the most important marketing tools that give your potential client or customer

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One of the biggest problems is that company executives feel that leaving white space in an advertisement or a marketing collateral is like leaving money on the table.

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Copy is the life and breath of advertising and promotional material. And copy writing is the art and technique conveying the message to the target audience

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Why do we have to worry about color, font, illustration and alignment while developing advertising and promotional material?

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Customer Relationship Management (CRM) is the latest buzzword. Every company and its CEOs considers it chic to state every time they get an

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Every document you produce should look like it is part of your advertising and promotional material both in terms of design as well as in what it says.

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Pareto’s Principle or the 80:20 rule is one of the most powerful analytical tools ever discovered - and yet most people know little, if anything, about it.

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Change is incremental, gradual, step-by-little-step. Transformation on the other hand is a rapid, sudden, disruptive modification of the work environment

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To most marketing and advertising executives, production and printing are a mystery. Even quite a few designers are ignorant of the printing process.

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According to management guru Peter Drucker, “The objective of marketing is to make selling superfluous.”

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I had a very interesting experience in US which has made me coin the above phrase. After finishing my MBA, I joined a company which was in the electronics business.

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While developing advertising and promotional material, we need to understand the distinction between "benefits" and "features" of a product or service.

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There are various methods available to help you build a convincing story. One way to develop your story is to answer the questions:

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Like many historical entities from that hoary period, not too much is known about Sun Tzu as a person, however, if one thing is more apparent than

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