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Bookmarks for «coolhunting»
TIME Magazine: What's Next?
The theory goes as follows: when cool people—a group known to marketers as alpha consumers—start talking or eating or dressing or shopping a certain way, noncool people (a group that most marketers beCool-hunting on the web - web - Technology - theage.com.au
The forecasters have a wide net to cast in: there are an estimated 100 million blogs worldwide, about 450,000 of which are in Australia.Coolhunting - Wikipedia, the free encyclopedia
Coolhunting is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existfrontline: merchants of cool: hunting for cool | PBS
Today's young people are unresponsive to traditional brand marketing messages. What they do respond to is something "cool." But "cool" keeps changing. Many corporations hire the ex
