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Terracycle on Product Development and Desirability
Now, the branding question: some of our products are branded, and others aren’t; this is the case at around a 1:1 ratio at present...Great Copywriting for Environmental Marketing
People respond to language that is meaningful to them and speaks to their values. However, I must note that I am not advocating an infomercial type of language be used in environmental marketing.New Brand Relationship Model, by Erik Roscam Abbing
Erik Roscam Abbing of the Brand Driven Innovation blog, posted a sweet graphical model that he's developed to portray his model of corporate brands relationships.Survey Shows Product Sustainability Attributes Considered by 54% of Folks
do people know what a "green product" is. Sorry, but this terminology is quite vague.Cadbury's Sustainability Director Talks On Cocoa, Fair Trade, and Supply Chains
"Putting Market Access Into Practice: Reaching the Bottom Billion Through Corporate Supply and Distribution Chains".8 Principles of Resiliency - Systems Thinking, Sustainability, Infographic
A few days ago, I read a fantastic article: Foreign Policy: The Next Big Thing: Resilience, by environmental futurist Jamais CascioIntense Axe-Wielding Reductionism and Sustainable Design
Reductionism is both a classic technique for placing greater user focus on select elements of an object/process, and for lean & sustainable product development.New Leaf Paper's Awesome Floor Display for Office Depot Stores - Retail, Stationary, Design
New Leaf Paper recently announced they'll be exclusively selling either a floor display or endcap in 1,000+ Office Depot stores with 60 stationary, resume paper and envelope productsSustainable Packaging Design Interview with Wendy Jedlicka
Wendy is the author of Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (I got the book last week and am dying to eat it up), and gave a pretty good interview.SunChips Pleases Litterbugs and Worms with Compostable Bags
If you read the whole press release, you'll also see how they're going to be communicating this to retailers and people.Terracycle to Create Products from Mars Inc. Brands
"What about product design?" Are the items desirable? To what degree are the original manufacturer's graphical branding elements visible in the new product?9 Traits of Successful Innovators - Leadership, Innovation, Character Skills
After coming upon this great article by Stefan Lindegaard, I decided to draw it up in an infographic for quick reference and your enjoyment.Yahoo Leader Gives Top Tricks for Social Media and SEO
Tony discusses the role Search Engine Optimization plays in both internet marketing and social media marketing. Listen to how Yahoo approaches SEO and how your brand can maximize its online presenceWord of Mouth Communications Diagram
This diagram conveys my thoughts on what word of mouth (wom) communications means, as it pertains to opinions, recommendations...Amazon Expands Frustration Free Packaging Program With Customer Feedback
So after recently reading about the expanded Amazon program as part of its Frustration-Free packaging initiative, I decided to check it out myself and give you a visual of how it looksStyrofoam Packaging & Insulation from Mushrooms and Agricultural Waste
Ecovative Design is a firm established by two young entrepreneurs who invented a process for making an alternative to expanded polystyreneSony PlayStations Recycled into Chairs
The current process for one Ree chair uses plastic from nine Sony PlayStation 2 consoles, thus diverting 2.4kg of plastic from a landfill.Sustainable Packaging Attitudes Vary Among Generations - Survey, Market Research, Perception
Summary of Sage Group survey called, “My Views on Environmentally Friendly Packaging,” delivered to nearly 800 multiple-generation “friends” via an email or Facebook.Payless ShoeSource Launches Zoe & Zac Green Footwear Line
The new line promises sustainably designed shoes, handbags, jewelry, and socks for under $30.Sony Pictures and Social Media - Ann Glenn - Digital Marketing, Film, Interactive
Ann Glenn is a savvy (un)marketer who has helped Sony use social media tools to market top entertainment brands and franchises like Quantum of Solace, Spider-Man, and Angels and Demons.Unilever Sustainable Brand Strategy - Lipton, Axe, Dove, Knorr, Persil, Vaseline
Santiago Gowland, Unilever VP Brand & Global Corporate Responsibility, speaks about their Brand Imprint programHeidelberg Green Printing Web Portal - Review, Print Communications
Heidelberg Druckmaschinen recently launched a web portal dedicated to green printing. From their press release I quote...Kimberly-Clark Adds Recycled Paper Products to Scott Brand - Consumer Products, Sustainability
The launch this month of Scott Naturals makes Kimberly-Clark the first major paper products maker to have a full line that taps into the growing market for environmentally friendly productsWhat's in Your Box of Kleenex? - GreenPeace Campaign - Social Media, Activism, Sustainability
I'll let the video speak for itself and not pass any judgment on Kimberly Clark nor Greenpeace. It never ceases to amaze me what video, social media, and activism can do for a communications campaign.Bioplastics show potential but some hurdles remain
This article briefly covers bioplastic's history, recent developments such as bio propylene and pla with lower carbon footprints than recycled PET...EPA Issues New Guidance on Environmental Models - Life Cycle Assessment, LCA, Sustainable Design
In order to help make environmental impact and life cycle assessment models credible, the EPA has issued a guidance paper (PDF) which recommends best practicesCOMPASS Sustainable Packaging Assessment Tool by SPC
Compass is a sustainable packaging design tool developed by the SPC as a member tool for assessing the sustainability of up to four different packaging designsSprint and Social Media - Justin Goldsborough
Justin runs social media over at Sprint and in this presentation discusses how and why they chose to employ interactive/social media at the corporate level.Neuroscience, Advertising, Psychological Research by Martin Lindstrom
Detailed summary of how neuroscience affects how people remember brand exposure, through Martin Lindstrom's brain studies on product placement, mirror neurons...Aligning Customer Value With Green Value
Critical Analysis of strategic product development and branding for sustainable products, with excerpts from Bob Lurie and my own 5 cents on factors that will stimulate customer purchasing.
