Sorry for the back-to-back USPS posts. This important snippet of postal information was in today's DMA newsletter."The USPS states: Today, we mailed 3,000 letters to eligible customers announcing ..

If you haven't done so already, you should consider incorporating drop shipping into your direct mail plans.Drop shipping is the act of sending qualified mail to either a BMC or SCF surpassing you..

There was an article about the USPS on WashingtonPost.com that we felt was worth sharing. Yes, it's more or less an advertisement from John E. Potter for the USPS, but it's still interesting. Let's..

test

The February 2010 issue of our ‘Sample of the Month’ direct mail case study features our client YES! Magazine and their evolution from a free trial offer self-mailer to a new and improved hard ..

The February 2010 issue of our ‘Sample of the Month’ direct mail case study features our client YES! Magazine and their evolution from a free trial offer self-mailer to a new and improved hard ..

There are so many things you can test when mailing a direct mail envelope package and this includes the actual size of the window.We recently produced a unique 9x12 package for an association clien..

We're very excited because our new white paper is ready. It's called Direct Marketing Trends for 2010. Registration isn't required, but the 1st page has an embedded form just in case you have a dir..

Welcome to The Ballantine Blog!We started this blog to get with the times of Web 2.0...and because we want to communicate and share information with our industry friends.Yes, we will use the blog..

The January 2010 issue of our ‘Sample of the Month’ direct mail case study features our client American Craft Council and their test of new outer envelope creative for their #10 control package..

The January 2010 issue of our ‘Sample of the Month’ direct mail case study features our client American Craft Council and their test of new outer envelope creative for their #10 control package..

This post is a follow up to our previous video on the new USPS tabbing requirements. Part of the new requirements is that wafer seals have to now be 1.5" round on translucent paper. This applies to..

If you're familiar with, or if you regularly mail a standard double postcard, you should find the video below both interesting and helpful. It talks about a format tweak that will help increase pay..

It's time for a new blog video!If you mail out a catalog type mailer - catalogs, magalogs, booklets, etc. - this 3 minute video will give you 2 ways to cut postage costs significantly.And if you ha..

Effective September 8th, 2009, the USPS is set to update the requirements for booklet tabbing. If you mail out these types of mailers, it's crucial you know what these changes are.Our new video bel..

We've got a new video to share with you about self-mailers and BRE's. And this one is special because not only is it a Halloween edition, but we also added a blooper reel at the end.The bloopers wi..

Testing is the name of the game when it comes to direct marketing. And with direct mail specifically, there are MANY variables to test including the type of window you use when mailing an envelope ..

Hi everyone, our first video of 2009 is ready to view. You'll notice we're using a new video player instead of YouTube...it's called Viddler and it's a paid B2B video publishing solution. The playe..

The new USPS Move Update regulations went into affect on November 23rd and we've seen a significant increase in traffic to our blog via Move Update related search terms.As a result, we created the ..

Hi everyone, we hope you find this new video very helpful.Commingling is getting more popular due to the potential postage savings and quicker delivery it offers. In fact, we've noticed an increase..

Hi everyone, we have another direct mail video for you to watch below.This one is 3 minutes long and is more educational as opposed to be being focused on one specific client project.The topic is..

Hi everyone, today's blog post contains our 5th direct mail video...it's about roll fold self mailers.We print and mail these for a few clients on a regular basis. And a new company that we just ad..

Hi everyone, we have another video to share with you, our 4th one. This video touches upon the topic of magalogs, a popular format for Publishers.They're expensive to produce and the postage (on fl..

Hi everyone, we're done recording our 3rd video for this blog. It's 2 minutes long and it talks about a new varnish that is available that gives your direct mail piece a nice, velvety finish.It's a..

Volume 2 of our direct mail video series is ready to view. We talk about an outer envelope design tweak that saved one of our clients about $2,000.Also -- we invested in a better web cam for these ..

We've been saying to ourselves for a long time that we should add video to this blog.Well, that day has finally come -- below is our first video. It's less than 2 minutes long, but we think it's h..

The December 2008 issue of our ‘Sample of the Month’ case study features our client New Jersey Monthly. The story centers around a #10 outer envelope test they mailed out last year

We wrote a post recently that gave some test ideas for outer envelope variations, and we thought it would be good to follow this up with a video giving visual examples. We mention about a dozen twe..