Brand Champions and the Brand Lifestream (Unbound Spiral)
http://www.henshall.com/blog/archives/001242.html
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“As brand champion one of your tasks is to assemble or enable the monitoring of the "brand lifestream" that exists around your brand. Traditionally this was PR clippings”
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Brand Champions and the Brand Lifestream (Unbound Spiral)
As brand champion one of your tasks is to assemble or enable the monitoring of the "brand lifestream" that exists around your brand. Traditionally this was PR clippings
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