http://www.convinceandconvert.com/web-site-analytics-and-metrics/are-you-cherishing-the-wrong-trophy/
http://www.convinceandconvert.com/web-site-analytics-and-metrics/are-you-cherishing-the-wrong-trophy/
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Are You Cherishing the Wrong Trophy
So much so that there are whole companies and industries that sniff at social media in its entirety because it’s “not measurable.” But indeed social media IS measurable.
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