http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

Comments about this website

Related websites

No related links were found.

The last 30 bookmarks with this URL

• TED: Interesting Insight From An Ad Man

  Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying..

  rory assertion sutherland perception consequences insight ted conclusion [»]

  saved at 15.10.2009, by phoebuss99

  save