http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html
http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html
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TED: Interesting Insight From An Ad Man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying..
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